Design I tackles graphic communication. Students discover the impact of graphic design in the larger context of culture and society and gain critical and analytical skills needed to disseminate ideas and norms of our visual culture. Students cover design fundamental topics such as image-making, typography, identity, branding and editorial and publication design. They begin to explore ways of visual communication through digital media such as photography and Adobe Creative Suite. Emphasis is placed on learning the digital software before moving on to Design II. Students graduate from Design I with a diverse portfolio of digital work and a strong understanding of how the power of design influences and shapes human behavior.